Multi-city trips
I designed a way for the users of a mobile travel app to add multiple stops on their itinerary
Client: ‘Eightball’ (NDA-friendly name) is an all-in-one iOS travel app for planning group trips.
Role & team: Product designer
Context
In 2024 I designed an itinerary creation flow with only a destination.
The most common feedback from the app’s existing users was a request for adding multiple destinations (cities, stops) to their trips.
Key metrics & impact
Revenue
The app’s integration with Booking.com means multi-city trips lead to more bookings.
Market share
Adding multi city trips widens the app’s appeal for users who only travel like that.
Retention
Users who already downloaded the platform would not need to look for alternative solutions.
Discoverability
Users need to understand the ability to add new stops at a glance.
Previous Design
High-fidelity screens of the single destination design.
Assumptions
Minimal UI changes for itinerary creation (also a development requirement)
Users need to modify the number of nights for each stop because adding separate dates for each prolongs the process too much
Users need to modify the itinerary order/ number of nights after itinerary creation
Business impact
Configuring the number of nights for each stop allows for better suggestions from Booking.com
I also needed to design an “edit more” after itinerary creation
Sketch
Shows integration for the “nights” feature. The user needs to select the trip’s duration before adjusting nights for each stop.
Research
For qualitative data, the websites Expedia Group and McKinsey & Company provided free, detailed reports on traveler psychology and behavior.
Key data I searched for:
common multi-city traveler behavior
are there archetypes of travelers?
Discoveries
(Assumption validated) 3 archetypes of travelers (detailed in the next screen) → the “nights” feature was a good foundation to accommodate archetypes
(Assumption validated) More than 1 context: some users would prefer to configure their multi city itinerary after initial creation
Who is the user?
Storyboards
Storyboards help me contextualize the research and correlate it with the feature requirements.
Architecture
Storyboards showed me where the new features should be placed in the app’s existing structure.
Sketch
The “stops” functionality attaches to the destination search bar.
First stop
Second stop
Reordering
Changing nights
Edit mode
Outcome:
Mass appeal: With the addition of a multi-city itinerary and an edit mode, the app is a well-rounded solution for all travelers.
Additional revenue: The “Nights” feature allows Booking.com to make better accommodation suggestions for multi-city travelers.
Increased retention: Multi-city travelers don’t need another solution.