Overview
BikeTM is an Android application that helps users rent bicycles provided by the local administration. The app wants to motivate and empower its users to bike more. It offers cycling as an alternative solution to their daily challenges, such as commuting, being late, or going out for a ride when the weather is not perfect- an alternative that is more sustainable, healthier, and cheaper than cars.
Timeline: 2 months
Role: Product designer, UX Researcher
Tools: Miro, Figma, Adobe Illustrator
Research insights
I conducted competitive analysis, user interviews, field studies, and a qualitative survey that provided numerous insights into how users perceive various challenges when riding a bicycle and what motivates them to bike.
Click below to open up the Miro board where I stored and organized all relevant insights.
Solutions
BikeTM uses an hourly pricing model that allows users to make reservations without friction, unlock bikes without selecting a destination, and purchase a daily pass for long trips. Due to the flexible map pins used across most screens, the user is always informed about the state of bikes and docking stations, leading to better time management and reliability.
Unexpected challenges
While analyzing the research data, it became apparent there was a large gap between users who are used to cycling multiple times a week and those who are not. This insight led to a Customer Support function on the app's main screen, where users in unfavourable situations (rainy weather, for example) can report their challenges and receive meaningful guidance from the app's support team.
Results
Timisoara is a beautiful city with a rich history and lively cultural scene, and it's worth experiencing on a bicycle. The design of BikeTM facilitates and encourages daily cycling through simplicity, flexibility and responsiveness, and it is a brilliant solution for everybody looking to optimize their public transit.
Interested in working together?
Feel free to reach out directly at work@florianpopescu.com.