Case study
Create and edit multi-city travel itineraries
I designed a way for the users of an iOS travel app to add multiple stops on their itinerary
Client: ‘Cashwiser’ is a B2C tool for overviewing one’s finances.
Role & team: Product & visual designer, design system manager
Business goal
In 2024 I designed an itinerary creation flow with only a destination. The most common feedback from the app’s existing users was a request for adding multiple destinations (cities, stops) to their trips.
The app is integrated with Booking.com for accommodation suggestions. Configuring the number of nights for each stop allows for better suggestions from Booking.com.
User impact
User retention: Users who already downloaded the platform would not need to look for alternative solutions.
New market share: Discovery showed some users only travel with multi-city itineraries.
Discoverability: Users need to understand the ability to add new stops at a glance.
Design process
I identified two specific goals of this sprint:
Users need to modify the number of nights for each stop because adding separate dates for each prolongs the process too much.
Users need to modify the itinerary order/ number of nights after itinerary creation.
I begun sketching the “nights” and integrating feature because it was the simplest task. Afterwards, I researched independently.
For qualitative data, the websites Expedia Group and McKinsey & Company provided free, detailed reports on traveler psychology and behavior.
Key data I researched for:
common multi-city traveler behavior
are there archetypes of travelers?
I identified three traveler personas. The primary one was the Tourist persona, who travels to multiple destinations and books multiple hotels. I used this persona to guide a narrative storyboard, which helped me contextualize the research and correlate it with the feature requirements. Finally, I translated the storyboard in the feature’s information architecture, then designed the new flow and itinerary edit mode.
Hand-off
I shipped the following screens:
12 screens for the improved flow of creating a multi-city itinerary with a re-order functionality
a “nights” functionality for configuring the number of nights spent in each destination, which connects with Booking.com for better suggestions
3 new advanced itinerary screens that contain all destinations
a comprehensive edit mode. Users can edit and re-order the destinations, and the selected attractions in any visited city.
Results
The multi-city flow increased user retention because our Tourist personas don’t need another solution for organizing their itinerary. And with the addition of a multi-city itinerary and an edit mode, the app is a well-rounded solution for all travelers.
The “Nights” feature drives revenue, allowing Booking.com to make better accommodation suggestions for multi-city travelers.
