Hey 👋
I’m Florian
I’m a product designer based in Romania with over 6 years of user-centered design experience.
In a nutshell: I solve complex problems for SaaS products. I turn business requirements into user-friendly features and help product owners increase their KPIs with an end-to-end UX process. I facilitate communication with stakeholders and like to use research, storyboads, and the jobs-to-be-done framework.
My background is strong and diverse. I started developing websites with React.js as a front-end engineer, then learned to mix artistic intuition with business goals as a freelance illustrator. To me, user experience sits at the intersection of business, technology, psyhcology, and modern design principles.
Skills
Interaction design
Visual design
Design systems
Product strategy & growth
Prototyping
User research
Usability testing
Microcopy writing
Illustration
Tools
Figma
FigJam
Adobe Illustrator
Krita
Notion
CODA
Loom
Slack
Maze