Hey 👋

I’m Florian

I’m a product designer based in Romania with over 6 years of user-centered design experience.

In a nutshell: I solve complex problems for SaaS products. I turn business requirements into user-friendly features and help product owners increase their KPIs with an end-to-end UX process. I facilitate communication with stakeholders and like to use research, storyboads, and the jobs-to-be-done framework.

My background is strong and diverse. I started developing websites with React.js as a front-end engineer, then learned to mix artistic intuition with business goals as a freelance illustrator. To me, user experience sits at the intersection of business, technology, psyhcology, and modern design principles.

Skills

Interaction design

Visual design

Design systems

Product strategy & growth

Prototyping

User research

Usability testing

Microcopy writing

Illustration

Tools

Figma

FigJam

Adobe Illustrator

Krita

Notion

CODA

Loom

Slack

Maze

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