Hey 👋

I’m Florian

I’m a product designer based in Romania with over 6 years of user-centered design experience.

In a nutshell: I solve complex problems for SaaS products. I turn business requirements into user-friendly features and help product owners increase their KPIs with an end-to-end UX process. I facilitate communication with stakeholders and like to use research, storyboards, and the jobs-to-be-done framework.

I started developing websites with React.js as a front-end engineer, then learned to mix artistic intuition with business goals as a freelance illustrator. After successfully completing a UX/UI internship, I realized my strengths lie in designing flows from start to finish, and followed through to ship and maintain SaaS platforms as a part of cross-functional teams, and as a freelancer. To me, user experience sits at the intersection of business, technology, psychology, and modern design principles.

Besides that, I am self-sufficient. I can manage design projects on my own using Notion and CODA, and can adapt to any project management software that uses an Agile methodology. I value constant communication and continuous improvement. Besides design, I stay informed with tech news, read a lot of fiction, write a lot, and cook.

Skills

Interaction design

Visual design

Design systems

Product strategy & growth

Prototyping

User research

Usability testing

Microcopy writing

Illustration

Tools

Figma

FigJam

Adobe Illustrator

Krita

Notion

CODA

Loom

Slack

Maze

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