Hey 👋
I’m Florian
I’m a product designer based in Romania with over 6 years of user-centered design experience.
In a nutshell: I solve complex problems for SaaS products. I turn business requirements into user-friendly features and help product owners increase their KPIs with an end-to-end UX process. I facilitate communication with stakeholders and like to use research, storyboards, and the jobs-to-be-done framework.
I started developing websites with React.js as a front-end engineer, then learned to mix artistic intuition with business goals as a freelance illustrator. After successfully completing a UX/UI internship, I realized my strengths lie in designing flows from start to finish, and followed through to ship and maintain SaaS platforms as a part of cross-functional teams, and as a freelancer. To me, user experience sits at the intersection of business, technology, psychology, and modern design principles.
Besides that, I am self-sufficient. I can manage design projects on my own using Notion and CODA, and can adapt to any project management software that uses an Agile methodology. I value constant communication and continuous improvement. Besides design, I stay informed with tech news, read a lot of fiction, write a lot, and cook.
Skills
Interaction design
Visual design
Design systems
Product strategy & growth
Prototyping
User research
Usability testing
Microcopy writing
Illustration
Tools
Figma
FigJam
Adobe Illustrator
Krita
Notion
CODA
Loom
Slack
Maze