“Fructisor”- Label, Illustration, Logo


“Fructisor” is a name for a Romanian label of original, hand-made tasty jam, made with little sugar and lots of fruit. The jam is made with love from the rich and bountiful Romanian plains by crafty women with otherworldly abilities for cooking who are working day and night to provide us with one of the best delicacies in the world.

Served on a loaf of bread alongside a glass of milk or tea, or splashed onto one of the traditional Romanian pastries, the jam echoes through the world centuries of culinary tradition.


The logotype was created to reflect the values of those who make the jam- the playfulness and the motherly love- which connect on a deep level with the audience of modern-day mothers who wish to offer their children a sweet and fantastic treat.