“Buzias” Branding & Packaging

One of my most interesting school assignments was to rebrand and repackage an old and very well known water brand in Banat (western Romania) called Buzias. Having been an internationally prized product, right now the brand is off the shelves but the tradition of tasting the natural mineral springs from which the water used to be drawn out still resides among its early fans.

The project is meant to revitalize this tradition by refreshing its branding with sleek and modern elements paired with a simple color scheme that can be understood by the younger and modern audience while still retaining its heritage. With these, the original Romanian label Buzias can be remembered not as just another water supplier but as a different and caring company that displays with pride her cultural influence and international acclamation.