BALLANTINE’S LIMITED EDITION PACKAGING

THE CHALLENGE
Ballantine’s briefed the Talenthouse contenders with the creation of a Limited Edition Signature Flavour label and box design. This third edition accentuates the concentrated and syrupy fruit notes to their iconic 21 Years Old blend and is called Orchard Fruits- with concentrated, syrupy peaches, juicy pear, and red apple fruit notes.

DANCING WITH MATISSE
To create a label for a rich and voluptuous whiskey with orchard fruits notes, I wanted to work with exotic themes and bright colors. The inspiration for the design came in a Friday afternoon while skimming through art books and arriving at Henri Matisse’s famous paper cutouts. Elegant and simple, with an organic but preserved feel to them, they proved to be a great solution for this problem. Eventually, after hand-drawing several items suggesting elements from an orchard, I arrived at a satisfying composition.